The Indian Media and Entertainment (M&E) industry is projected to grow at a faster pace of 13.9% CAGR over the period 2016–21, with advertising revenue expected to increase at a CAGR of 15.3%.According to the report, 2016 was a mixed bag for the M&E industry and while the digital ecosystem penetrated further into the citizens’ day-to-day lives and opened up new avenues of consumption and revenue, it was time for introspection for many parts of the industry. Television is expected to grow at a CAGR of 14.7 per cent over the next five years as both advertisement and subscription revenues are projected to exhibit strong growth at 14.4 per cent and 14.8 per cent, respectively. Print is projected to continue its growth at 7.3 per cent, largely on the back of continued readership growth in vernacular markets. While the film sector had a disappointing year with the growth down to a mere 3 per cent, this segment is expected to bounce back and is forecast to grow at a CAGR of 7.7 per cent. Digital advertising is expected to grow at a CAGR of 31 per cent to reach Rs.294.5 billion by 2021, contributing 27.3 per cent to the total advertising revenues by that point. The animation and Visual Effects (VFX) industry showcased a growth of 16.4 per cent, largely led by a 31 per cent growth in VFX industry. Radio is expected to grow the fastest amongst the traditional sectors at a CAGR of 16.1 per cent.

(Economic Times)