Alternative accommodations company Airbnb is buying Trooly, a California-based background-check startup founded by three Indian-origin entrepreneurs as it seeks to protect its users and hosts from undesirable and fraudulent people. ​Trooly uses public and permissible digital footprints to understand and predict the trustworthiness of individuals and businesses. It uses minimal and non-intrusive identity information as input and returns “trust” ratings which incorporate screening for undesirable past behaviours.

(ET Tech)