No Code SAAS personalisation platform CustomFit.ai has raised an undisclosed amount of funding in its pre-seed round, led by Java Capital. The round also saw participation from investors including Upsparks, FirstCheque, and LetsVenture. Launched in May 2019 by Ashwin Kumar and Shoaib Mohammed, CustomFit.ai provides a hyper-personalised website by analysing the insights from website traffic and visitor journeys to optimise conversion of website traffic into leads.