Flipkart-owned Myntra has stepped foot into a new market and, this time, it is beyond India. The fashion e-commerce firm has entered the Middle East market and launched Myntra Fashion brands. The company has partnered with the regional e-commerce platforms, noon.com and namshi.com to offer brands of Indian origin to millions of fashion-forward shoppers in the region. Noon and Namshi are part of the Emaar group, a real estate development company in the UAE.
Myntra goes from local to global, enters Middle East with 5X growth aim
Date posted: Friday 31 July 2020