Hosiery major Lux Industries has said its stake in Artimas Fashions Private Limited (AFPL) which is the licensee of Indian cricket captain Virat Kohli’s innerwear brand, was reduced from 100% to 50.87%. In a regulatory filing to the stock exchanges, Lux Industries said the company has made further investment in AFPL and since other investors have also made investments in AFPL, the stake of the company has reduced from 100 per cent to 50.87%. The company did not disclose the identity of the other investors in AFPL which had entered into a tie-up to manufacture and market the male innerwear brand ‘one8’, promoted by Kohli.
Lux Industries pares stake in company that partners with Virat Kohli brand
Date posted: Tuesday 3 December 2019