India smartphone shipment reached the highest-ever quarterly shipment at 49 million units in the July-September 2019 quarter, growing 10 per cent year-on-year and beating concerns of slowdown in the segment, a report said on October 14. The growth was driven by new launches, discounts and various pre-Diwali sale channel fill by all the leading smartphone brands for the Diwali festive season, Counterpoint Research said in a report. “The India smartphone market grew in double-digits reaching a record of 49 million units in third quarter 2019 offsetting the ongoing economic slowdown in other sectors. Given maturity of smartphone users in terms of digital content consumption, commerce and communication, the smartphone has become central to people’s lives taking a priority in terms of their share of wallet,” Counterpoint Research analyst Karn Chauhan said. He added that smartphone brands have continued to expand their product portfolio with attractive advanced features and this trend is expected to help smartphones supersede other categories despite uncertain economic climate.

(Moneycontrol)