India’s leading Cycle manufacturer Hero Cycles has partnered Japan’s Yamaha Motor Co., Ltd to launch ‘Lectro E-Cycle’ in Bengaluru. The premium product is the first outcome of the three-way strategic partnership initiated last year between Hero Cycles Ltd, Yamaha Motor Co., Ltd. and Mitsui & Co., Ltd. It is aimed at the small yet growing community of adventure lovers and mountain cyclists who love pushing the limits of performance.

(Economic Times)