SoftBank-backed FirstCry, which retails products and also operates a social network catering to young parents and babies, is entering the education space by acquiring Oi Playschool in what is the first of its kind deal in a fast consolidating segment. FirstCry plans to expand Oi Playschool — which currently operates about 55 centres in Hyderabad and Bengaluru — across the country with over 1,000 centres in five years.