Digital advertising in 2019 witnessed a 26% increase over 2018 to reach Rs 13,683 crore, even as overall advertising witnessed a sober 9.4% growth, as per the latest report by the Dentsu Aegis Network. The report pointed out that digital continues to grow and will grow at 27% in the current year to reach Rs 17,377 crore by the end of 2020 and cross Rs 50,000 crore mark by the end of 2025, growing at a CAGR of 27.4%. “The media and advertising industry is shifting at a rapid speed and digital is certainly taking charge,” said Ashish Bhasin, CEO, APAC and chairman, India – DAN. “2020 is expected to witness a major change in advertising in India, with digital becoming a bigger medium. In fact, by 2021, its growth should surpass that of print.” Advertising spends on digital media is led by social media with the highest share of 28%, contributing Rs 3,835 crore to the Indian digital advertising pie. This is followed by spends on paid search (23%), online video (22%) and display media (21%).

(Economic Times)