Chennai-based merchandise start-up Cover It Up has raised seed funding of Rs 3.5 crore to scale up its business. Founded in 2014, the start-up has acquired its first round of funding from angel investors Sanjay Wadhwa, Manish Mardia, Madan Lal Gundecha, Vimal Jain and Nishank Sakaria. The company plans to use this round of funding to strengthen operations by bringing in new and creative talent, simultaneously concentrating on R&D and development of IT infrastructure.