Beauty brand MyGlamm has raised Rs 100 crore, led by Bessemer Venture Partners, and the Mankekar family office, valuing the company at Rs 500 crore. MyGlamm is a direct-to-consumer beauty brand company, which differentiates itself on content and celebrity-led marketing to lure and retain customers. The company has a Rs 60 crore annual run rate, with customer retention rates of over 50%. MyGlamm plans to launch in the Middle East and Southeast Asia this year.