The latest addition to the clan of celebrities investing in startups is ace Bollywood actor Aishwarya Rai Bachchan. She along with her mother, Vrinda KR, has invested in Bengaluru-based environmental intelligence startup Ambee. The duo have invested INR 50 Lakh each in Ambee, along side investors such as Rajan Anandan who have come together to invest INR 3.22 Cr ($470.8K) in the IoT startup. The platform uses proprietary data and analytics to help end users make informed decisions or take preventive measures in a situation of severe environmental distress.