Pop-culture merchandise startup Cover it Up has raised funding of Rs 3.5 crore in the seed round led by angel investors Sanjay Wadhwa, Manish Mardia, Madan Lal Gundecha, Vimal Jain, and Nishank Sakaria. “The company plans to use this round of funding to strengthen operations by bringing in new and creative talents, simultaneously concentrating on R&D, and development of IT infrastructure, which will lead to an enhanced product portfolio.” Some parts of the funds will also be earmarked towards research and development to enhance the existing product range and also create new ones,
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