Entropik Tech, a startup that uses artificial intelligence (AI) to track consumer’s emotional response, has raised $8 million as part of its Series A funding. The investment round was led by Alpha Wave Incubation (AWI), a $300 million venture fund managed by Falcon Edge Capital, a global alternative asset manager, and backed by ADQ, one of the largest regional holding companies based in Abu Dhabi. The round also saw participation of existing investors Bharat Innovation Fund, which increased its stake in the company, and IDFC Parampara Fund.

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