InnoVen Capital recently invested Rs 25 crore in consumer electronics startup boAt (Imagine Marketing).boAt started as a lifestyle brand in 2016 that deals in fashionable consumer electronics. The product range has expanded to include an extensive catalogue of headphones, earphones, wearable, speakers, travel chargers & premium cables. All products are designed keeping in mind the preferences of listeners of both Indian music, as well as pop and electronic dance music.