Myntra Fashions has reportedly acquired a 100 percent stake in Deepika Padukone’s ‘All About You’ for an unspecified amount, in what is one among a spate of recent celebrity brand deals. Established in 2015 with Padukone and Myntra holding 50 percent stake each, All About You has since become a leading women’s wear brand on the platform.

(Moneycontrol)