India’s online video market will touch $4 billion by 2025, with subscription services contributing more than $1.5 billion while advertising accounting for $2.5 billion. Disney+ Hotstar, the streaming service owned by Disney India, will contribute significantly to this growth, acquiring a potential 25% of the total online video revenue pie by 2025, second only to Google’s YouTube. “In the current covid situation, audiences are spending more time online and OTT platforms have almost doubled their viewership. This viewership trend is likely to continue at least for a few years. Hence, advertising on the services is likely to surge in the coming years as they increasingly become the choice for content consumption,” said Anita Nayyar, head, customer strategy and relationships, ZEE5. According to the Ficci-EY media and entertainment industry report 2020, television advertising in India, on the other hand, is estimated to reach ₹388 billion ($5.1 billion) by 2022.