Credit information provider Experian said it has entered into a strategic investment into mobile marketing platform Vserv Digital Services Pvt. Ltd, which will give Experian access to new telecom-based customer data sets available with Vserv. The partnership will create a new synergy for Experian’s data, analytics and technological ability coupled with Vserv’s mobile marketing solutions backed by a rich repository of mobile internet user base..
Experian to get access to telecom data through strategic tie-up with Vserv
Date posted: Thursday 7 November 2019