EY, the professional services brand in India announced that it had acquired C Centric, a provider of customer relationship management (CRM) solutions and services to help businesses rethink, redesign and deliver better customer experience. The acquisition strengthens EY’s commitment to support businesses in their transformation journeys by bringing a customer-insights driven strategy that helps organizations look at digital from every angle and unlock the power of key disruptive technologies like artificial intelligence (AI), robotic process automation (RPA), Analytics, Cloud among others. With the acquisition, EY brings on board a team with extensive experience in conceptualizing and implementing CRM solutions.

(Live Mint)