DailyNinja, Milkbasket, and Doodhwala are among the new stars in the growing hyperlocal delivery space, changing the way dairy reaches homes. They are cracking aggregation and micro-delivery, competing, in some ways, with well-funded firms like Bigbasket and Grofers. The three startups operate on a subscription model, but also accommodate standalone orders. Though milk deliveries form a huge chunk of their sales, around 70%, they are also seeing good numbers in groceries. Milkbasket, in fact, earns more from nonmilk products. Growing consumer interest in organic milk and A2 varieties has also worked in the favour of hyperlocal delivery startups. The startups say they are witnessing a growth of 20% every month, retaining 85% of customers for six months on average. The strong numbers have caught the attention of venture capital firms such as Kalaari, Blume Ventures, Matrix Partners, and Sequoia. According to data from Tracxn, $28 million was invested in this space last year, a huge jump from the funding pledged in 2017. Players like Bigbasket and Swiggy are keenly following the space. Bigbasket has entered the market by acquiring two startups, RainCan and Morning Cart, whereas Swiggy has bought SuprDaily. Swiggy has also opened stores in Gurugram.

(ET Tech)