Centrum Group’s PE fund Kalpavriksh has made investments in two niche consumer startups: The Ayurveda Experience and Dunzo. Kalpavriksh has invested Rs 10 crore in Delhi-based The Ayurveda Experience, an online, direct-to-consumer Ayurveda content and products company. The startup plans to use this funding round to scale up its research and development facility to further strengthen its product portfolio and increase its geographic reach. Kalpavriksh has also invested Rs 5 crore in Bengaluru-based Dunzo, a mobile app-based, concierge services provider that connects consumers with its delivery partners. Dunzo will use the funds to expand operations in Pune, Chennai, Hyderabad, Delhi, and Gurgaon, and work towards being profitable in these micro markets.

(Your Story)