Puig, a Spanish fragrance maker known for brands such as Prada and Paco Rabanne, has invested ₹100 crore for a minority stake in Kama Ayurveda, a homegrown ayurvedic beauty and personal care brand. The investment will help Kama leverage Puig’s global presence to foray into global markets as well as fuel its domestic expansion, along with gaining access to Puig’s expertise and resources in brand building, skincare technology and scent.
Spanish perfume maker Puig to invest $14 mn in India’s Kama Ayurveda
Date posted: Wednesday 13 March 2019