The recently released ecommerce policy draft has suggested setting up of a body of industry stakeholders who will be responsible for identifying websites which show pirated content. The government will then take steps to limit their advertising and subscription revenue. The new guidelines have also suggested that upon being notified by the owner of copyright protected work that a website or ecommerce platform is selling or distributing without permission, such platforms will have to immediately remove such content. Some of the new guidelines proposed under the draft are: 1. Companies to set up data storage in India to store the data of Indian users. 2.Companies are not allowed to store consumer data with third party entities even with consumer consent. 3.It proposes setting up of a dedicated ‘data authority’ for issues related to sharing of community data.

(Inc42)