Smartphone discovery platform 91mobiles has acquired a majority stake in 500 Startups-backed product research platform Pricebaba for an undisclosed amount. As part of the deal, Pricebaba investors including 500 Startups will exit the company while co-founder Annkur P Agarwal will move to an advisory role. Pricebaba, which claims to serve around 5 million monthly users, will continue to operate as a separate property, focusing on the larger consumer electronics category that includes TVs, washing machines, ACs and refrigerators, in addition to smartphones.

(ET Tech)