Crofarm, an agritech startup connecting farmers and retail raised Rs.5 crores in a pre-Series A from angel investors Rajan Anandan, Google India MD, and Jitendra Gupta, PayU India MD, and US-based Factor[e] ventures, among others, through the LetsVenture platform. It primarily operates in Delhi-NCR, where it serves more than 100 small and medium retailers through its multiple distribution centres and is connected to farmers across UP, Haryana and Delhi.