MaxWholesale, a mobile-based business-to-business commerce platform, has raised $1 million from Indian Angel Network and existing investor Maple Capital Advisors to connect FMCG companies to local Kirana stores. The platform, developed by Delhi-based 99 Algorithms Pvt Ltd, allows grocery stores and to directly place orders with consumer goods companies, thereby eliminating middlemen and reducing prices. MaxWholesale will use the funds for customer acquisition and investing in supply chain.

(Live Mint)