82-year-old brand Haldiram’s to tap startups, invests in Venture Catalysts

Date posted: Thursday 25 April 2019

Integrated incubator Venture Catalysts has partnered with one of India’s biggest sweets & snacks manufacturer and CPG brand Haldiram’s, to boost its overall understanding and facilitation of startups in this sector. Venture Catalysts aims to leverage Haldiram’s expertise to intricately evaluate its investments in the CPG sector and achieve a much stronger foothold in evaluation, industry relevant mentoring, identifying market opportunities, and developing better consumer understanding in the CPG space.

(Economic Times)