DrinkPrime, a Bengaluru-based ‘water purifier on subscription’ startup, has raised an undisclosed amount in its seed round of funding, from investors including Abhishek Goyal (Tracxn), Bharat Jaisinghani, and FirstCheque. DrinkPrime aims to solve India’s drinking water crisis and redefine water purifying technology in today’s smart devices market. The amount raised will help the startup develop better ways of serving its growing clientele through its state-of-the-art technology, and best-in-class self-monitoring water purifying devices.