Unbxd, the cloud-based product discovery platform for ecommerce, has closed $12.5 million in Series C funding round led by Eight Roads Ventures, the proprietary investment arm of Fidelity International Limited. Unbxd plans to invest in its artificial intelligence (AI)-powered platform that enables online retailers to capture the 15%-40% in revenue that is lost due to a poor product discovery experience. Bengaluru- and California-based Unbxd startup applies artificial intelligence and advanced data sciences to connect shoppers to the products they are most likely to buy.

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