PVR Ltd, India’s biggest movie exhibitor, and Major Cineplex Group have agreed to sell their bowling joint venture bluO entertainment to Smaaash Entertainment Pvt. Ltd for Rs.86 crores in an all-cash deal. PVR owns 51% in the BluO joint venture, while Thailand’s Major Cineplex Group owns the rest. The sale is part of PVR’s strategy to sell non-core assets and focus on its main cinema exhibition business.