The Odisha government has signed a memorandum of understanding (MoU) with e-commerce giant Flipkart to give a boost to the state’s arts, craft, and handloom sectors. This partnership between the State Institute for Development of Arts and Crafts (SIDAC) under the Flipkart Samarth programme will enable Odisha’s local artisans, weavers and craftsmen to showcase their hallmark products to millions of customers across the country.