While Covid-19 has affected every business across the country, as a mode of consumption, ecommerce could grow much faster after the pandemic, said a report released by ecommerce software platform Unicommerce. Quoting pre-Covid reports, which said that the ecommerce market in India would be worth $200 billion in size by 2027, Unicommerce said that given the digitisation due to Covid, this number would be attained much faster. Multiple reasons will drive this adoption, starting from consumers being wary of stepping out of their houses, online orders being fulfilled faster and more efficiently and overall digitisation of the country. Further better use of technology can ensure that consumers order the right product and the need for returns is reduced. The report also highlighted the prevalence of ecommerce as a popular shopping mode outside the metropolitan cities of India: Delhi, Mumbai, Kolkata, Chennai, Hyderabad, Pune and Ahmedabad. Interestingly, the aspirational youth of smaller cities in the country is driving maximum growth in those locations. While metros get two thirds of the share of overall ecommerce deliveries, tier-three cities onwards have seen the fastest growth.