In the past 18 months, Reliance Jio Infocomm Ltd has triggered a bloody consolidation in the telecom sector, forcing incumbents to either match Reliance Jio’s offers or exit the market completely. Among the last ones to exit the market will be Aircel Ltd, which, plans to file for bankruptcy at the National Company Law Tribunal (NCLT). Trai’s latest order on tariff rules has given the green signal to Reliance Jio to continue with its promotional offers. But experts say Reliance Jio will now face strengthened competitors in Bharti Airtel Ltd and the Vodafone-Idea combine. Significantly, Airtel, Idea Cellular Ltd and Vodafone India have retained their respective market shares,which implies that Reliance Jio has grown partly at the cost of these smaller players and largely by grabbing a chunk of the new subscriber additions to the overall base.

(Live Mint)