India’s Bajaj Auto Ltd and the UK’s Triumph Motorcycles Ltd announced a global partnership to make deeper inroads into the so-called middleweight (engine capacities of between 250cc and 600cc) motorcycle market in India, and the world. Under the terms of the partnership, the two companies will develop and distribute these motorcycles, Bajaj will manufacture them. The alliance will help the firms leverage each other’s’ strength—Bajaj Auto’s manufacturing and engineering capabilities and Triumph’s positioning as premium luxury brand with global reach.