E-comm sales volumes back at pre-Covid-19 levels

Date posted: Saturday 4 July 2020

India’s ecommerce industry has recovered about 90% of its overall order volumes since restrictions on shipping of non-essential products were relaxed in early May, according to industry estimates. The total value of items sold online, however, remains low as consumers continue to avoid large-ticket purchases in the wake of economic uncertainty occasioned by the ongoing pandemic. The volume jump in recent weeks was led by the significant uptick in sales of electronics, according to data from Unicommerce, a technology solutions provider for the ecommerce industry. This includes items such as phone and computer accessories, trimmers and Wi-Fi routers, which grew 145% compared to sales before the Covid-19 induced nationwide lockdown. “Order volumes have fluctuated between 79% and 88% over the past few weeks, but GMV (gross merchandise value) recovery is obviously lower,” said a senior executive at one of India’s leading ecommerce marketplaces. “Our recovery is still far better than any of our offline peers which are struggling to get people into stores,” the person said, corroborating the data.

(ET Tech)

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