Mahindra Group chairman Anand Mahindra has ploughed $1 million into Gurugram-based startup Hapramp. Founded in 2018, Hapramp is a startup studio that works on ideas at the intersection of the creative industry and information economy, according to its website. Its flagship product is a social media platform called GoSocial that allows artists and creators to take various creative challenges like photography, art, and writing among others to earn rewards.